How Can You Streamline Decisions for the Home Buyer?

decisions-for-the-Home-Buyer

 

Time is money

How many times have we heard this adage? How does this play out in your business life?

In mine, it relates to the time I spend with my custom buyers on decisions for their new home. If you are a small builder, like me, you likely buy from vendors with nice showrooms. You either do not have the resources to have your own design studio, or you wish to have individual experts to show the latest products in a setting with a huge selection.

New Customer Orientation: 12 Questions to Ask Your Buyer

new-customer-orientation

Be prepared not scared. There is never a second chance to make a first impression.

When you meet a potential customer for the first time, many builders may be nervous. You know you have value to offer but imparting that to your customer may be uncomfortable for you. It’s not uncommon for builders to have risen through the ranks of task oriented work and not had much sales training. Timing and approach are extremely important in getting your message across.

5 Strategies for Securing Lots

5 Strategies for Securing Lots

While this may seem harsh, if you do not have access to lots, you are not a builder. I can speak to this from experience. Most of my buyers do not have a lot and will build with the builder that has the lot they want.

Unless you are fortunate enough to do only custom work on lots your customer has procured, you will eventually be asked by a buyer, “what lots to you have for me to choose from”?

Friday Round Up 10/30/15

In a segment we’re calling Friday Round Up we gather the most important and interesting stories from around the web as it pertains to home building.

Lowe’s Reveals 2015 Smart-home Survey Results

Source: Builder Online

Iris by Lowe’s, the home improvement store’s smart-home technology brand, has released its second annual Smart Home Survey, which gauges countrywide behaviors and preferences on smart-home products and systems. Conducted online this past August,

Friday Round Up 10/23/15

In a segment we’re calling Friday Round Up we gather the most important and interesting stories from around the web as it pertains to home building.

Candidates to Talk Home Building at IBS

Source: NAHB Now

NAHB is inviting all Democratic and Republican presidential candidates to present their views on economic, foreign and domestic policy issues – including the state of the home building industry – in a forum being held during the NAHB International Builders’ Show (IBS) in Las Vegas Jan.

Friday Round Up 10/16/15

In a segment we’re calling Friday Round Up we gather the most important and interesting stories from around the web as it pertains to home building.

New Single-Family Home Size in 2014: Regional Estimates

Source: Eye on Housing

According to 2014 Survey of Construction (SOC) data from the Census Bureau and NAHB analysis, the median size of new single-family homes started in 2014 was 2,450 square feet,

New Construction Sales Pipeline

New Construction Sales Pipeline

If you are a small home builder, and let’s face it, most home builders in this country are, how do you build a buyer pipeline?

Get your real estate license

I might suggest that you consider getting your real estate license. While that may seem frightening to some, it is not that difficult. If you work under a local broker, it gives a symbiosis to the relationship. The broker may not have an in-house builder,

Friday Round Up 10/2/15

In a segment we’re calling Friday Round Up we gather the most important and interesting stories from around the web as it pertains to home building.

Home Prices In 20 U.S. Cities Increased 5% In July

Source: Builder Online

Bloomberg’s Michelle Jamrisko reports on the latest S&P/Case-Shiller index, which showed home prices increased by 5% year-over-year in July in 20 U.S. cities, slightly below economist expectations of 5.2% growth.

Friday Round Up 9/25/15

In a segment we’re calling Friday Round Up we gather the most important and interesting stories from around the web as it pertains to home building.

Where is Construction Employment Growing Fastest?

Source: Eye on Housing

Regional employment data for August from the BLS and NAHB analysis indicates that the states with the largest gains in year-over-year construction employment, in percentage terms, were Arkansas (13.6%), Idaho (10%), South Carolina (9.1%),

Home Builder SEO

Home Builder SEO

With 92% of home buyers using the internet in some way in their home search process search engine optimization (SEO) is more important than ever. Think of this as your inbound sales process. If you build and structure your site appropriately, the search engines like Google will reward you by sending prospects your way.

A recent study by Search Engine Watch released some very interesting numbers about small businesses and their use of SEO.