Time is money
How many times have we heard this adage? How does this play out in your business life?
In mine, it relates to the time I spend with my custom buyers on decisions for their new home. If you are a small builder, like me, you likely buy from vendors with nice showrooms. You either do not have the resources to have your own design studio, or you wish to have individual experts to show the latest products in a setting with a huge selection.
Be prepared not scared. There is never a second chance to make a first impression.
When you meet a potential customer for the first time, many builders may be nervous. You know you have value to offer but imparting that to your customer may be uncomfortable for you. It’s not uncommon for builders to have risen through the ranks of task oriented work and not had much sales training. Timing and approach are extremely important in getting your message across.
While this may seem harsh, if you do not have access to lots, you are not a builder. I can speak to this from experience. Most of my buyers do not have a lot and will build with the builder that has the lot they want.
Unless you are fortunate enough to do only custom work on lots your customer has procured, you will eventually be asked by a buyer, “what lots to you have for me to choose from”?
In a segment we’re calling Friday Round Up we gather the most important and interesting stories from around the web as it pertains to home building.
Candidates to Talk Home Building at IBS
Source: NAHB Now
NAHB is inviting all Democratic and Republican presidential candidates to present their views on economic, foreign and domestic policy issues – including the state of the home building industry – in a forum being held during the NAHB International Builders’ Show (IBS) in Las Vegas Jan.
If you are a small home builder, and let’s face it, most home builders in this country are, how do you build a buyer pipeline?
Get your real estate license
I might suggest that you consider getting your real estate license. While that may seem frightening to some, it is not that difficult. If you work under a local broker, it gives a symbiosis to the relationship. The broker may not have an in-house builder,
With 92% of home buyers using the internet in some way in their home search process search engine optimization (SEO) is more important than ever. Think of this as your inbound sales process. If you build and structure your site appropriately, the search engines like Google will reward you by sending prospects your way.
A recent study by Search Engine Watch released some very interesting numbers about small businesses and their use of SEO.
The first place your customer is looking for information is on their favorite search engine (Google, Yahoo!, Bing). When your customer types in a question, for example, “Home builder in [your city]?”, If you are not listed on the first couple of pages you are missing a ton of potential business.
A professionally designed and crafted website is the single most important marketing tool in today’s marketplace. If you have a business and don’t have a website,
You may have heard the term SaaS thrown around a lot. Even if you haven’t, you’re probably using it. Do you store files in Dropbox? Watch movies with Netflix? Listen to music on Spotify? These are all SaaS products. SaaS stands for Software as a Service.
Wikipedia defines SaaS as a software licensing and delivery model in which the software is licensed on a subscription basis and is centrally hosted.